Kanio Accessories is a brand that Viewtop Media helped build from scratch. Kanio is an accessory brand that stands for appreciation for the finer things in life! Based in Des Moines, Iowa, Kanio Accessories sells bracelets, anklets, and necklaces.
Kanio Accessories launched back in July 4th, 2016 with one goal in mind; build a brand they could be proud of.
With our marketing techniques, Kanio was sold out in 2 days via Facebook ads & influencer marketing on our Twitter network. Thus, we knew we had something special with Kanio.
With our influencer network marketing, we were able to get Kanio anywhere from 100,000 – 1,000,000+ impressions every single day we wanted to promote on Twitter. With Facebook ads, we were able to drive a 3-6x ROI on their ad spend.
From here, Kanio grew their product line from two bracelets to eight to give their customers a larger variety!
Now with more capital, Kanio got back to working on their branding. Here, we helped them develop custom packaging. Including custom burlap baggies and poly mailers to give Kanio a more established and unique feel instead of the generic packaging they were originally using.
Kanio now had eight bracelets, awesome website, full inventory, custom packaging, and marketing automation setup, it was time to keep pushing forward. Now we wanted to continue to help and expand the line further.
This is where Kanio expanded to anklets and necklaces. Then they created matching anklets and necklaces to match each individual bracelet. So each “color” of accessories was a collection. All with a special meaning behind them to make a personal attachment to their audience.
Over time, we helped grow Kanio’s social media channels to over 10,000 followers using free giveaways, Facebook ads, and influencer marketing techniques which eventually lead to growing their email list to over 3,000 subscribers.
Building Kanio was such a blast for the Viewtop Media team. From the beginning stages of the brand, to still working with them today, we helped build something the Kanio team could be proud of.